How to Sell the Value of your School

What is the difference between these two responses? The former is responding to expectations of the parents. The latter is exceeding expectations.

You must learn to exceed what your parents expect from you. Go extra mile and you will turn them on. Parents don’t get convinced with expectations; rather they get convinced with extension. Learn to extend your value. Constantly and consciously do this to strategically sell the value of your school.

Dwell more on the uncommon achievements of your school rather than on the obvious that can be found in many standard schools. It is an uncommon achievement to know that every three year old can read and write.

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