Rate your school high. Even when your population is still low, it doesn’t matter. Don’t discuss with parents on the road or over your office window .Your office is meant for such. Before you write on your parents’ platform ensure your words are correct. Make Dictionary your friend. To parents, we are masters and mistakes are not allowed.
Have a school culture. How you receive prospects and visitors must be professional. Train your staff on good customer care, etiquette and necessary skills required in the classroom. Make your school environment conducive. Ensure the classrooms are neat; chairs and tables in order. Brighten up the school with enough lights and the fans or air- conditioners are in order.