“My school is ten years in existence” is not a measure of value. The older your become; the more expectations are demanded by your parents. If you want parents to see your school differently show evidence of your ten years in existence.
When parents enquire about your school probably about Primary 1 class, don’t say, “We have conducive classroom, well cultured pupils and effective teachers”. These are what they expect from you already. Don’t pitch what they expect.
Rather, say, “Oh, our Primary 1 pupils are good at phonics and diction; they also have ICT skills and they are allowed to run through the computer lab every Friday to develop their digital skills. Kindly get your child a computer system before he gets promoted to Primary 2”.